A lot of companies are making major changes to their marketing strategies as well. One of the most shocking renovations announced a few weeks ago was that the Sage rod company would market a rod exclusively for Cabalas. Any shop that has been one of their dealers for any length of time and has maintained the inventories that Sage has required over that time period must be mortified. In my opinion the company sold out their dealers and sold their soul to Cabalas.
Actually, they can do what they need to, to survive…just a bit odd given how dictatorial they have been to so many shop owners. Maybe Walmart could say, ‘No thanks, our boys don’t fish Sage’.