“According to Samantha Paterson, the brand manager for Wonderbra, the National Cleavage Day is started according to a design to solemnize women’s independence and power in all facets of life, from their careers to their relationships to their own destiny.[1] Anita Meiring, public relations consultant for Wonderbra, explained the event, “It is a day for women to realise that their cleavage is something unique and that they should be proud of it”.[4] Paterson explained “It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men”.[1] She also explained “It gives men a legitimate reason to stare at boobs”.
“Dr Nombulelo Siqwana-Ndulo, provincial gender commissioner in Eastern Cape, condemned the celebrations, warning women not to be involved in the National Cleavage Day. Siqwana-Ndulo said “This is a pure marketing tool using people’s bodies”. She added, “The commission is against any person or advertising company which uses people’s bodies for marketing purposes be it advertising a car or anything of that sort”.”
Damn, I think it was last week and we missed it…!
