Archive for April 13th, 2009

13
Apr
09

national cleavage day celebrates boobs! (Wonder Bra of South Africa leading the way to degradation of women)

“According to Samantha Paterson, the brand manager for Wonderbra, the National Cleavage Day is started according to a design to solemnize women’s independence and power in all facets of life, from their careers to their relationships to their own destiny.[1] Anita Meiring, public relations consultant for Wonderbra, explained the event, “It is a day for women to realise that their cleavage is something unique and that they should be proud of it”.[4] Paterson explained “It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men”.[1] She also explained “It gives men a legitimate reason to stare at boobs”.

wonderbra_01

“Dr Nombulelo Siqwana-Ndulo, provincial gender commissioner in Eastern Cape, condemned the celebrations, warning women not to be involved in the National Cleavage Day. Siqwana-Ndulo said “This is a pure marketing tool using people’s bodies”. She added, “The commission is against any person or advertising company which uses people’s bodies for marketing purposes be it advertising a car or anything of that sort”.”

Damn, I think it was last week and we missed it…!




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