10
Apr
11

Fly Fishing Industry: Costco, Cabelas v. The Shop

SwittersB

This industry piece re Costco is interesting to read, especially if you do honestly support the small shop. Pay particular attention to the comments as well, as there is much to be digested there also: “It’s time for manufacturers to quit making the industry something it isn’t and truly become partners once again with specialty stores. Fly fishing specialty stores have little to no say in marketing products. Manufacturers control the product, the place, the packaging, the promotion, and the price. The same rules applied to specialty retailers need to be followed by the manufacturers at all times or their credibility is lost. Allowing products to be slipped through the cracks is inexcusable. Mass producing products that aren’t needed and turning a blind eye to sales that are “too good to be true” doesn’t do anything towards nurturing a fragile industry.”  Jerry Lappier

By the article, if true, the fly fishing manufacturers/industry have indeed lost their way. So too have they over priced many components of the sport. Seriously over priced! Get real. Kudos to those providing mid-level quality products. A reckoning for all of us, it seems, is coming.


1 Response to “Fly Fishing Industry: Costco, Cabelas v. The Shop”


  1. 1 craig
    April 10, 2011 at 12:58

    so…which is the greater harm, a rigid MSRP (not really suggested) or reselling a product at a lower price point.

    the dealer feels screwed when costco sells low.

    the consumer feels the hum when he realizes artificially high price points are his lot.

    cabelas and bass pro are my LOCAL fly shops. staffed by friendly and knowledgeable folks who are quite enthusiastic about selling sage and simms products at MSRP and above.

    buck knives had a dealer complex across america. a dealer who sold below msrp wasn’t a dealer anymore. do you think that, since that network collapsed, buck is making any less money with their model 110 selling thousands of units for 30usd at walmart while the same knife sells for as much as 60usd at other retailers?

    Like


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