This industry piece re Costco is interesting to read, especially if you do honestly support the small shop. Pay particular attention to the comments as well, as there is much to be digested there also: “It’s time for manufacturers to quit making the industry something it isn’t and truly become partners once again with specialty stores. Fly fishing specialty stores have little to no say in marketing products. Manufacturers control the product, the place, the packaging, the promotion, and the price. The same rules applied to specialty retailers need to be followed by the manufacturers at all times or their credibility is lost. Allowing products to be slipped through the cracks is inexcusable. Mass producing products that aren’t needed and turning a blind eye to sales that are “too good to be true” doesn’t do anything towards nurturing a fragile industry.” Jerry Lappier
By the article, if true, the fly fishing manufacturers/industry have indeed lost their way. So too have they over priced many components of the sport. Seriously over priced! Get real. Kudos to those providing mid-level quality products. A reckoning for all of us, it seems, is coming.