I noticed the ever eco focused Patagonia’s Common Threads campaign is pushing less consumption with an eye on fixing, reusing, recycling…the austerity model for hard times and because our poor planet is just awash in stuff. I can see nothing wrong with this approach given I have been spending a major part of my life cleaning up two hoarding homes for women that had to have it all and then some.
But, let me venture into this feel good space to say how damn righteous coming from someone like Rick Ridgeway of Patagonia and Yvon Chouinard that have no doubt littered the sides of many pristine mountain sides and walked away, not looking back on all the crap they left behind. Nothing strikes me as more pretentious and spoiled than mountaineers, whom leave tonnage of crap behind for their own vain glory of waving a flag atop a pinnacle of ice. Such arrogance. REI, Patagonia and Kelty et al ought to be spending a bunch to finance the cleanup of of all the mountain chains and trekking paths they have devoted years to promoting the assault and the feel good scarifications.
You have brains in your head,
you have feet in your shoes,
you can steer yourself any direction you choose.