There is always a cause around the next corner in Portlandia. Pick the right neighborhood and gather all the concerned together and the causes emerge in signs, T’s, booths and verbiage. Here a car is the perfect mobile marketing app. Dare I say there is a deeper intent in the event, but I would leave that to you to figure out. Nope, nothing to do with Fly Fishing but this does explain why I do crave the outdoors more than the urban mania.