fish love sbMost fly fishers, today, practice their own form of ‘fish love’ via catch and release, photography/art and their forms of habitat enhancement/preservation.

On a greater scale are the ocean fisheries that are reportedly in crisis. Fish Love is a movement whose mission is to turn the tide on dwindling yields of ocean fish and move toward sustainable yields in the decades to come.


Fishlove wants to end to over-fishing in Europe by 2015 so that fish stocks can recover to above levels that can produce the maximum sustainable yield by 2020.”

Using the provocation of stinky fish love, (the movement hopes to play off PETA’s skin exposure), the hope is to draw your interest long enough to read the message and their sense of urgency. All things considered, I like my fish love imagery better, but the problems remain for the oceans in many regions.