Some 20 years ago, an idea was hatched by me in the presence of my family. I had the idea of flavored pop corn for dogs, and I called it Pup Corn! My family thought the idea was fun and the name was clever. It became the family joke, me saying ‘someday, I’m going to develop the recipes for the “Pup Corn” and make a fortune’. Year after year I said this, especially as I tossed pieces of regular popped corn to my dogs. And, year after year I never did anything about the concept. No recipes, no drawings of marketing concepts, just a lot of talk and jokes.

Pup Corn-Pet Foods-SwittersB

So, imagine my surprise as I visited the pet food section in a supermarket and came upon Pup Corn!! OMG! I could hardly complain. It’s not like I had a product on the market and was being infringed upon. No, I had taken a perfectly great concept, but had no idea of how to implement the vision. You snooze, you lose. I guess the product came out in the last five years or so and has had a bumpy ride re quality assurance. Now when I mention Pup Corn, if I do, it will be feigned irritation over having been robbed of a great idea.