Posts Tagged ‘ideas

26
Nov
14

You Snooze….You Lose! Pup Corn

Some 20 years ago, an idea was hatched by me in the presence of my family. I had the idea of flavored pop corn for dogs, and I called it Pup Corn! My family thought the idea was fun and the name was clever. It became the family joke, me saying ‘someday, I’m going to develop the recipes for the “Pup Corn” and make a fortune’. Year after year I said this, especially as I tossed pieces of regular popped corn to my dogs. And, year after year I never did anything about the concept. No recipes, no drawings of marketing concepts, just a lot of talk and jokes.

Pup Corn-Pet Foods-SwittersB

So, imagine my surprise as I visited the pet food section in a supermarket and came upon Pup Corn!! OMG! I could hardly complain. It’s not like I had a product on the market and was being infringed upon. No, I had taken a perfectly great concept, but had no idea of how to implement the vision. You snooze, you lose. I guess the product came out in the last five years or so and has had a bumpy ride re quality assurance. Now when I mention Pup Corn, if I do, it will be feigned irritation over having been robbed of a great idea. 

12
Jan
14

Nature: Levels of Change

The ebb and flow of rivers is always a visible reminder to a fisherman walking the river banks or drifting the currents. Etched into the banks are indications of water levels, swift currents and the aftermath of what must have been frightening power. Snapped trees, giant boulders displaced, brush piles of debris high in the tree limbs all suggest river levels many feet higher than the current levels.

Levels of Change TM SwittersB

The lower Sandy River (Oregon) after flood stage levels & snapped trees. Soon the trunks of the damaged trees will be undercut, dislodged and wash down river to be snagged up or eventually be pushed out into the mighty Columbia River.

Speaking of flood, I thought this quote by Walt Whitman about his flood of thoughts while writing was intriguing:

“The secret of it all, is to write in the gush, the throb, the flood, of the moment – to put things down without deliberation – without worrying about their style – without waiting for a fit time or place. I always worked that way. I took the first scrap of paper, the first doorstep, the first desk, and wrote – wrote, wrote…By writing at the instant the very heartbeat of life is caught.”




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